How To Make Money With a Small, Responsive List

If you have an online business, you've probably come across the expression "The money is in the list." This refers to the database of names, e-mail addresses, and other information you collect from customersA customer is someone who makes use of the paid products of an individual or organization. This is typically through purchasing or renting goods or services. and prospects.
Building a list is the core principle behind the Attraction MarketingThe way a business organization or an individual identifies its customers, defines and develops the products or services that its customers want, and sells and distributes those products or services to customers. The process of researching, promoting, selling and distributing a product or service. Marketing includes advertising, publicity, promotion, pricing, sales and distribution of the goods or services. Model of InternetA global network linking millions of computers for communications purposes. The Internet was developed in 1969 for the U.S. military and gradually grew to include educational and research institutions. In the last five years, connections to, and use of, the Internet have mushroomed, primarily due to the popularity of the Web and email. Marketing. And, all other things being equal, the bigger your list, the more money you will make.
That's great for marketers and list owners who have thousands, tens of thousands, and even hundreds of thousands of subscribers. But what if you are just getting started? Can you make money with a small list?
The answer to that question is a resounding yes.
In fact, I've done it myself. I've built a small list (about 3,000 subscribers) that generates six figures yearly. And with another list of only about 1,000 subscribers, I've generated over $8,500 in sales in one month.
It wasn't difficult. I simply drove trafficWeb traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. to my website and captured the names and e-mail addresses of my visitors. Then I sent them follow-up e-mails with quality content and relevant sales promotions.
Just to give you a frame of reference, most onlineE.g online business, a home business (or "home-based business" or "HBB") that operates from the business owner's home office exclusively via internet network. marketersAn individual, who is performing marketing tasks. In popular usage, "marketing" is the promotion of products, especially advertising and branding. will tell you that if you can earn an average of $1 per subscriber per month, you are doing well. So if I had generated about $1,000 in salesAn exchange of goods or services for currency or credit. A sales letter is a form of direct mail in which an advertiser sends a letter to a potential customer. from my 1,000 subscribers, that would have been par for the course. The $8,500 I actually generated is more than 8 times the industry average.
I was able to do it because size isn't the only thing that determines how much money you can make with a list. The responsiveness of the list is a key factor.
Responsiveness refers to the number of people who open your e-mails and take the action you want them to take -- by subscribing to your newsletter, for example, or making a purchase.
One of best ways to increase the responsiveness of your list is to develop a relationship with your subscribers. The easier you make it for them to know, like, and trust you, the more likely they will be to open your e-mails and click on your links.
So how, exactly, do you develop a relationship with the people on your list?
One Way Is To Get Personal!
When you write copy for your website or for an e-mail that you'll be sending to your list, write it as if you were having a conversation with your reader, face to face. And look for ways to incorporate your personal story and your personality into the copy.
I make my websites and e-letters personal by keeping my readers updated on where I am and what I'm doing. I also share information about my background, such as the fact that I'm a in Southern Florida (Go Canes) And I share my opinions on current events.
The bond this creates is extremely powerful.
You've probably noticed that Mike Dillard constantly shares information about his life and travels with his Better Networker readers. (And keep in mind that Better Networker started as a personal letter from Mike Dillard to a few of his colleagues.)

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